The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved […]

What is a Customer Avatar?

  When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do […]

How to Create the Ideal Customer Avatar?

You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to […]

The Elements That Make a Successful Persona

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get […]

How to Define Your Target Audience

Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And […]