Ideal Customer Profiles vs. Buyer Personas: What’s the Difference?

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach […]

11 Different Perspectives for Buyer Personas and ICPs

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of […]

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their […]

Key Components of a Customer Profile in 2024

Easier said than done? Not necessarily. Fundamentally, grasping the persona builder basics will give you everything you need to stay ahead of the curve. Let’s dive deep into what makes […]

Top 10 Market Research Articles

  Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, […]

Top 11 Audience Research Tools

    It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of […]

The Best Audience Research Methods

How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing […]