Top Marketing Content Writing Tools in 2023

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content […]



B2B Content Marketing Requires Deep Customer Knowledge

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because […]

The Best Audience Targeting Strategies to Win Your Ideal Customers

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from […]

How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than with more traditional media forms like TV, newspapers, and magazines. While all […]

How to Use Personas for Content Writing

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: […]

How sales teams can use Personas to sell

So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with […]

How to Use Personas in Marketing Strategies

OK, so you’ve got your buyer person narrowed down. You know exactly who to aim your product or service to, you know where their challenges are – you know them […]

How to Use Personas for Ad Copy and Messaging

Let’s face it – there’s no point in marketing or advertising if you haven’t figured out your buyer persona. Your buyer persona will tell you exactly what you need to […]

Why are Personas Important in Marketing?

When it comes to marketing, there are a lot of critical aspects – having the right tools, the right resources, the right team. But the most important and overlooked aspect […]