Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present-day reality transforming the marketing industry at an unprecedented pace. PricewaterhouseCoopers’ Global Artificial Intelligence Study predicts that AI will […]

Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content […]

Definitions

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because […]

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from […]

During the past few decades, consumers have become more engaged with what they see and learn online than with more traditional media forms like TV, newspapers, and magazines. While all […]

The branding of big-name brands like Apple, Nike, and Starbucks is often used as an example of successful marketing efforts. And why not? These brands spend big money on traditional […]

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: […]

So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with […]

OK, so you’ve got your buyer person narrowed down. You know exactly who to aim your product or service to, you know where their challenges are – you know them […]