Walmart's Brand Guide

Pin It

Walmart is an American operator of discount stores that was one of the world’s biggest retailers and among the world’s largest corporations.

Walmart's brand guide is a colorful catalog. Its design is very energetic and vibrant. The brand guide includes:

Purpose
Brand Positioning
Brand Identity
Brand Personality
Logo Usage
Signature Usage
Symbol Usage
Tagline Usage
Logo Variations
Color Palette
Color Ratio
Typography
Imagery
Tone of Voice
Brand Application Examples

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides