Uber's Brand Guide

Uber's Brand Guide
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Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants.

Uber's brand guide consists of 9 core elements and respective web pages. It's elegant, detailed and well-constructed. The brand guide includes:
  • Logo
    • Construction
    • Clear Space & Exceptions
    • Color
    • Scale
    • Placement
    • Logo Usage with Partnerships
    • Lockups
    • Social Icons
    • Typeface as Logo
    • Logo Don'ts
    • Legal Reminders
    • Applications
    • Localization Examples
 
  • Color
    • Color Palette
    • Specialty Colors
    • Color Don'ts
    • Application Examples
 
  •  Composition
    • Elements
    • Layouts
    • Grid Setup
    • Composition Don'ts
    • Composition Application Examples
 
  • Iconography
    • Icons
    • Badges
 
  • Illustration
    • Illustration Types
    • Illustration Composition
    • Color Palette
    • Illustration Don'ts
 
  • Motion Usage
  • Photography
  • Tone of Voice
    • Tone Examples
    • Writing Tips
    • Legal Reminders
 
  • Typography
    • Lockup
    • Typography Do's and Don'ts
 

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