Pearson's Brand Guide

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Pearson Education is an education publishing and assessment service to schools and corporations, as well for students directly.

Pearson's brand guide is very detailed, showing many aspects of the company and its brand. The brand guide includes:

Brand Identity
Brand Personality
Logo Anatomy
Logo Usage
Logotype Usage
Clear Space and Sizing
Logo Positioning
Logo Variations
Logo Misuse
Tagline Usage
Color Palette
Typography
Photography
Illustrations
Pictograms
Infographics
Iconography
Brand Application Examples
Social Media Usage
Tone of Voice
Brand Principles
Printed Materials

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