Harley-Davidson's Brand Guide

Pin It

Harley-Davidson is an American motorcycle brand founded in 1903.

Harley-Davidson's brand guide is straightforward and mostly text-based. The brand guide includes:

Introduction
Staging (Logo Usage)
Logo Color Usage
Logo Misuse
Logo Alternatives
Color Palette
Typography
Trademark Rules
General Guidelines

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

The Explorer’s Road Brand Guide

EDGE Brand Guide

Bold Commerce Brand Guide

WarnerMedia Brand Guide

Microsoft Brand Guide

Sam’s Club Brand Guide

Slack Brand Guide

Wikipedia Brand Guide

ANVIL by Gildan Brand Guide

Index Exchange Brand Guide