American Express's Brand Guide

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American Express is a multinational financial services company that was founded in 1850.

American Express' brand guide shows how the company communicates with their customers. The brand guide includes:

Logo Usage
Logo Variations
Logotype Usage
Color Palette
Typography
Tagline Usage
Minimum Size and Clear Space
Logo Misuse
Partner Logos
Tagline Misuse
General Rules
Photography
Cobranding Rules
A Visual Element Called "Relationship Device"
Card Art

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