What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their […]

Top 10 Strategic Planning Books

1. Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As the first book on our list, Strategy Safari introduces readers to the concept of strategy. If you’re a […]