In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from […]

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish. […]

1. Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As the first book on our list, Strategy Safari introduces readers to the concept of strategy. If you’re a […]

During the past few decades, consumers have become more engaged with what they see and learn online than with more traditional media forms like TV, newspapers, and magazines. While all […]