How Do Entrepreneurs Write A Strategic Plan?

Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their first […]

11 Tips For Brainstorming Your SWOT

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply […]

Why Do Small Businesses Need Intranets?

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more […]

Company Vision: What is it?

Before we start anything, we usually develop some idea about  the desired outcome. For a company or organizational startups seeking a refocus to get back on track, leaders also should […]

Vision & Mission: What’s the Difference?

Strategic planning driven by meaningful Vision and Mission statements helps create common goals within any organization, according to a recent BoardEffect article. While the differences between these statements are often […]

How Companies Can Communicate Their Strategic Vision to Employees

Communication of strategic vision is effective when employees receive a message, understand its intent, and act on it. But the real world presents challenges for employees like: Getting swamped with […]

Components of a Business Strategy that Marketing Personas Influence

  Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, […]

10 Examples of Great Company Brand Guides

The branding of big-name brands like Apple, Nike, and Starbucks is often used as an example of successful marketing efforts. And why not? These brands spend big money on traditional […]

Why Big Hairy Audacious Goals Are Most Important To Your Business

After interviewing dozens of successful founders, we’ve found that BHAGs often come up in conversation when talking about how those founders scaled up their business. In this article, we’ll provide […]

What Are Core Values and Why Do They Matter?

What are Core Values? Generally speaking, the Core Values of a business are a set of principles or philosophies that guide or shape the organization’s culture and identity. They are […]