Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their […]

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply […]

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more […]

Before we start anything, we usually develop some idea about  the desired outcome. For a company or organizational startups seeking a refocus to get back on track, leaders also should […]

Difference between Vision and Mission Strategic planning driven by meaningful Vision and Mission statements helps create common goals within any organization, according to a recent BoardEffect article. While the differences […]

Communication of strategic vision is effective when employees receive a message, understand its intent, and act on it. But the real world presents challenges for employees like: Getting swamped with emails […]

Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, and […]

Business owners use branding to convey the essence of their business to their target customers. Do you feel your brand’s logo is efficiently conveying what your business stands for? Do […]

While some business goals are functional and achieving them is vital to your continued operation, others are aspirational and affirm your long-term vision for your organization. Big Hairy Audacious Goals […]

Core Values are more than just words; they are the foundation of your organization and those who work within it. For as important as they are, many companies fail to […]