Starting a business will no doubt be among the highlights of your life. Unfortunately, a study conducted by the University of Tennessee found that 44% of companies fail within their first […]

Every business needs to do a SWOT analysis as it executes its operations. After all, each company should know where it stands and where it is heading. SWOT is simply […]

In 2019, the U.S Small Business Administration reported that the U.S hosted around 30.7 million small businesses. Since then, the number of small businesses worldwide has steadily risen as more […]

Before we start anything, we usually develop some idea about  the desired outcome. For a company or organizational startups seeking a refocus to get back on track, leaders also should […]

Strategic planning driven by meaningful Vision and Mission statements helps create common goals within any organization, according to a recent BoardEffect article. While the differences between these statements are often […]

Communication of strategic vision is effective when employees receive a message, understand its intent, and act on it. But the real world presents challenges for employees like: Getting swamped with […]

Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, and […]

The branding of big-name brands like Apple, Nike, and Starbucks is often used as an example of successful marketing efforts. And why not? These brands spend big money on traditional […]

After interviewing dozens of successful founders, we’ve found that BHAGs often come up in conversation when talking about how those founders scaled up their business. In this article, we’ll provide […]

What are Core Values? Generally speaking, the Core Values of a business are a set of principles or philosophies that guide or shape the organization’s culture and identity. They are […]