The Ultimate Tool for Marketing Professionals: 15 Ways to Use a Brand Guide

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved […]

Do Small Businesses Need to Define Brand Hierarchy?

Any company‚Äôs branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel […]

How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than with more traditional media forms like TV, newspapers, and magazines.While all communications […]