Shows

In this episode, Tony Zayas and Andy Halko dive deep into the world of HR tech, exploring how to effectively target and segment your audience.

In this episode, we dive deep into the world of fintech and explore how the Frictionless platform can streamline the process of identifying and prioritizing target segments, as well as developing detailed audience personas. We’ll see how Frictionless can quickly generate segment recommendations based on a company’s URL, and then walk through the steps of ranking and scoring those segments to determine the best opportunities to focus on.

In this episode, we dive deep into the healthcare technology (HealthTech) space and explore how mastering your target audience personas can unlock powerful marketing, sales, and product strategies. We examine the key segments within healthcare enterprises, insurance providers, and the various roles and decision-makers you need to understand – from CIOs and IT managers to executives.

In this episode, we dive deep into the world of health tech and explore the key target audiences that companies in this space need to understand. Tony Zayas and Andy Halko discuss the importance of defining detailed personas, whether it’s for primary care physicians, healthcare administrators, or other stakeholders involved in the buying process.

In this episode, Tony Zayas and Andy Halko dive deep into the importance of understanding target audiences and building detailed personas for legal tech companies. They explore the wide range of potential segments, from in-house counsel to law firms of varying sizes, and discuss the value of prioritizing and focusing on the most promising audiences.

Customer journeys can feel overwhelming, but they don’t have to be. In Episode 27 of The Vision Gap Show, Andy Halko and Tony Zayas introduce the new Journeys feature in Frictionless, designed to simplify and enhance your understanding of the buyer’s journey. Learn how AI-driven tools can help map personas, identify touchpoints, and align teams to create seamless campaigns that drive conversions.

In this episode, we dive deep into the complex landscape of the EdTech market and explore the diverse personas that companies need to understand to effectively reach and engage their target audiences. From the hands-on needs of teachers to the broader, business-minded perspectives of superintendents and board members, we unpack the unique challenges, motivations, and buying factors for each key stakeholder group.

In this episode of the Vision Gap Show, hosts Tony Zayas and Andy Halko dive deep into how Frictionless, a comprehensive branding and marketing platform, can support and empower sales teams. They discuss the holistic nature of Frictionless, which goes beyond just marketing to provide sales, product, and other teams with a centralized understanding of target audiences, competitive landscapes, messaging, and more.

In this episode, Tony Zayas and Andy Halko dive deep into the complexities of building an effective go-to-market strategy. They discuss Andy’s approach in developing the Frictionless platform, highlighting the importance of understanding your target audience, competitive landscape, and following a progressive, logical framework.

In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai – the reason for being. They discuss how understanding and aligning with one’s ikigai can lead to greater happiness, purpose, and success, both on a personal and organizational level. The hosts explain the key elements of ikigai – what you love, what the world needs, what you can be paid for, and what you’re good at.