Analyzing the Competition: How to Comprehensively Analyze the Competition (Episode 3)

In this episode, we delve into the crucial topic of competition analysis as a key component of developing a winning strategy. Hosts Tony and Andy explore various methods and tools to help businesses understand their competitive landscape and leverage this knowledge for strategic advantage.

Understanding Your Audience: Building Accurate Buyer Personas and ICPs (Episode 2)

In this episode, Andy and Tony discuss the importance of understanding your target audience through in-depth buyer personas and ideal customer profiles (ICPs). They share a process and tool for gathering insights on influencers, pains, interests and more to create accurate personas. The hosts explain how this research informs strategy, messaging and the entire customer journey.

Clarity in Chaos: Understanding the Vision Gap (Episode 1)

In this inaugural episode of “The Vision Gap Show,” join us as we explore a critical issue that plagues many organizations – the Vision Gap. With over two decades of experience, Andy Halko, founder of Insivia, shares his profound insight into how a lack of clear, communicated vision can lead to alignment issues and reduced productivity within teams.