Let's create your Positioning.

Structure

For , is the that delivers so they can because .

Definitions

• Target: Who do you want to reach specifically?
• Brand: Your company name or product.
• Category: What exactly you offer? Keep in mind the labels or categories the target would logically place you in.
• Point of difference: What makes you unique and different?
• Benefit / Outcome: What does your target get from using your product / service?
• Reason to beleive: What undeiably proves you deliver on the benefit?/li>

Examples

For creative professionals with an eye for capturing and sharing beauty, Nikon is the digital point & shoot camera that delivers a window to their world so they can experience deeper connections through a shared perspective because of Nikon's 100 year history of developing new technologies that allow you to capture and share your experiences in the purest form, it's as if you were there.

Structure

Well, you know when ? Our . As a result .

Definitions

• Problem: As if talking to a person, share the problem your target faces.
• Fix: Explain how you fix that problem for them.
• Outcome: Describe the outcome and benefit they receive from the problem being fixed.

Examples

Well, you know when you need to get a ride somewhere and you call a taxi, it always ends up costing more than you thought it would? Our app lets regular people bid against one another to give you a ride at a fixed price in their own car. As a result, you know right up front exactly how much it will cost and that you're getting the best possible deal.

What are we looking for

How do you do what you do that makes it special? Is it a specific process, a methodology, unique team experience, or something else.