Insights & Resources

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. […]

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and […]

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. […]

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street […]

  When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do […]

You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to […]

How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing […]

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get […]

Identifying your target market is not just an initial step but a foundational pillar in the architecture of a successful marketing strategy. A meticulously defined target market allows for the […]

Congratulations – you’re part of a start-up company! Whether you’re the owner or just a part of the team, you’re still a critical piece of the company. While you’ve likely […]

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: […]

So you’ve got one piece of the puzzle solved – your marketing team has come up with buy personas. The next question is: What are you going to do with […]

Ask yourself this question: Does your company give others something? Whether it’s a service or a product, if your company provides others with something, you have a target audience. And […]

OK, so you’ve got your buyer person narrowed down. You know exactly who to aim your product or service to, you know where their challenges are – you know them […]

If you want to have successful marketing and sales, you need to put a finger on your buyer persona. Your marketing team needs to know exactly who they are trying […]