Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing

Brian Chesky

Brian Joseph Chesky is an American entrepreneur who started Airbnb—an online service for booking accommodations for travelers—along with his partners. He also serves as the CEO of Airbnb, and was listed in Time magazine’s ‘100 Most Influential People of 2015. The Famous People