This checklist helps to undertake a systematic Internal Analysis by looking at nine aspects of an enterprise: People; Reputation; Intellectual Property; Market Information; Ethos; Finances; Agility; Collaborators; and Talents.
The PRIMEFACT checklist
What are the strengths and weaknesses of our people? Employees, directors, members, associates, advisers and other stakeholders.
Reputation (or Brand).
What is our reputation with our target customers? What are the strengths – or weaknesses – of our brand or brands?
What intellectual property do we have? How is it protected? How easily can it be turned into income streams?
Market Research/ Marktet Information.
What information do we have about market segments and market trends? What do we know about individual clients and their specific needs?
Ethos (or Values or Culture).
What is our ethos, our values and our organisational culture? Do all stakeholders subscribe to this same ethos?
Finances, ie money.
What is the current state of profitability, cashflow and assets? How much money do we have to invest or can we borrow?
Agility (or nimbleness or change-ability).
Are we agile enough to seize new opportunities. Are people prepared to change and ready for change? Or are we unable to change?
Collaborators (Alliances, Partnerships and Networks).
What are the strengths and weaknesses of our associations with other businesses and organisations (including government)?
Talents (competencies and skills).
What are our core competencies. What skills do we have available and what gaps are there? Are we able to learn new skills?
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