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Jamie Oliver's Answer Engine Brand Audit

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Jamie Trevor Oliver MBE is a British chef and restaurateur. He is known for his approachable cuisine, which has led him to front numerous television shows and open many restaurants.

Jamie Oliver's brand guideline is very detailed with text. The guide consist of two versions: mass and premium. For each version, it includes:

Identity Info
Personality
Tone of Voice
Logo Correct Uses and Misuses
Logo Sizing
Colour Palette
Photography
Photography Do's and Don'ts
Using Photographs on Package
Typography
Typographic Rules for Package
Typography Do's and Don'ts
Rules for Different Product Categories

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