ConocoPhillips's Brand Guide

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ConocoPhillips is a multinational corporation engaged in hydrocarbon exploration.

ConocoPhillips' brand guide is detailed and formal. The brand guide includes:

Glossary
Brand Positioning
Brand Values
Brand Attributes (Identity)
Tone of Voice
Legal Info
Logo Usage
Logo Anatomy
Logo Variations
Clear Space and Minimum Size
Logo Misuse
Sub-branding
Co-branding
Color Palette
Typography
Imagery
Pattern Usage
Iconography
Infographics
Graphic Elements
Brand Application Examples
Printed Materials

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