Coca-Cola Zero's Brand Guide

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The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories.

Coca-Cola Zero's brand guide was released for internal use. It's simple and straightforward. The brand guide includes:

Brand Identity
Brand Personality
Design Principles
Brand Application Examples
Logo Usage
Logo Color Palette
Clear Space and Minimum Size
Logo Misuse
Lockup Usage
Logo Variants
Symbol Usage
Color Palette
Color Usage
Typography
Photography
Printed Materials
Signage Rules
Trademark Rules

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