Try For Free

IKEA's Brand Guide

IKEA's Brand Guide
Pin It

IKEA is a Swedish founded, Dutch multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services.

IKEA's brand guide is clean and straightforward. The brand guide includes:
  • Introduction
  • Logo Variations
  • Logo Clear Space
  • Logo Misuse
  • Color Palette
  • Typography
 

Build Your Brand Positioning

Ready to research your market and define your brand?

Build Your Brand Strategy

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

Revolutionizing Business Strategy: The AI Advantage

Discover how AI is revolutionizing business strategy with data-driven decision-making, predictive analytics, and scenario planning. Learn how tools like Frictionless empower organizations to innovate, adapt, and maintain a competitive edge.

Building a Scalable Business Model: Essential Strategies for Sustainable Growth

Learn essential strategies to build a scalable business model for sustainable growth. Discover the principles of efficiency, automation, and adaptability, and explore how AI tools like Frictionless can drive innovation and long-term success.

Why Your Value Proposition Isn’t Working and How to Perfect It

Your value proposition declares a big statement to your customers: “this is who I am and how I will benefit you”. Getting this statement right makes a massive difference in […]

Crafting a Winning Value Proposition: Essential Elements and Best Practices for Success

Driving forward a business has its ups and downs – but one of the best ways to ensure a positive trajectory is investing in a strong value proposition. Nearly half […]

The Power of a Strong Value Proposition: How to Stand Out in a Crowded Market

65% of B2B companies have built a solid value statement. And for good reason – a value proposition serves as a clear declaration of business intent both within the company […]

Do Small Businesses Need to Define Brand Hierarchy?

Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel […]

Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get […]

10 Examples of Great Company Brand Guides

The branding of big-name brands like Apple, Nike, and Starbucks is often used as an example of successful marketing efforts. And why not? These brands spend big money on traditional […]