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Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel […]

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their […]

Definitions

Easier said than done? Not necessarily. Fundamentally, grasping the persona builder basics will give you everything you need to stay ahead of the curve. Let’s dive deep into what makes […]

Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because […]

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from […]

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish. […]

1. Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As the first book on our list, Strategy Safari introduces readers to the concept of strategy. If you’re a […]

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get […]

When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will […]