What
Audience, Competitor & Brand Research
Gain actionable intelligence on your target audience, competitors, and brand performance for sharper market positioning.
Why
Growth Relies On Data & Insight
Strategic decisions must focus on influencing target customers, driven by insights into market dynamics and competitors.
How
AI-Enabled, Unbiased Analysis Engine
Market data, website scraping, and AI to gather information and instantly analyze based on our trained methodologies.
Audience Research
Want to make better marketing, sales, product & service strategies?
Get unbiased intelligence about your target audience.
Audience knowledge is the foundation to building your core go-to-market strategy from differentiation and positioning to SWOT and OKRs.
Pain
Balancing creativity with client demands: Client specifications can often be restrictive, making it difficult to fully explore creative potential while still meeting project requirements.
Pain
Balancing creativity with client demands: Client specifications can often be restrictive, making it difficult to fully explore creative potential while still meeting project requirements.
Research Why
Influences
- Pains
- Buying Factors
- Motivations
- Job Responsibilities
- Influencing Team Members
Research What
Interests
- Environment
- Background
- Trends
- Software They Use
- Solutions They Want
Research Where
Reach
- Personality
- Demographics
- Channels
- Sources
- Events
Competitor Analysis
Determine how to stand apart and out compete.
Automated, instant analysis of competitors.
Benchmark yourself versus competitors, view screenshots side-by-side, analyze a wide range of factors with AI and compare performance.
Design Analysis
The site has a bold look with a dark background and strong colors, but some areas have ineffecient contrast ratios making it hard for some viewers to read the text easily.
Content Analysis
This competitor has impactful headlines that communicate value, but they lack content that validates their capabilities and leaves the reader assuming they can acheive what they claim.
Competitor
Benchmarking
Our benchmarking tools allows you to compare and contrast across hundreds of factors to visualize a map of strengths and weaknesses in the market.
Competitor Design
Visualization
Examine your competitor’s websites to visualize the designs side by side along with website performance data to give you key digital insights.
Competitor Website
Analysis
Our AI takes various data and your competitors websites to provide candid analysis of their design, layout, headlines and messaging.
The Bottom Line
An AI-Powered Research Tool To Understand Your Audience, Competitors & Your Own Brand
Companies that know their audience and competitors succeed.
Frictionless was developed to help you be smarter and make better decisions about your business which starts with having the right information to build upon. So, at our core, we have built in functionality to gather data and analyze information to provide you insight.
One impactful insight about your target audience or a simple understanding of your biggest competitor could unlock your next big win.
