Audience Segmentation Articles & Insights

The Power of Personas in B2B Startups For startup B2B companies, the ability to precisely target and personalize marketing efforts can be a game-changer. Personas, which are semi-fictional representations of […]

Developing a brand guide is all about maintaining brand identity by including specific instructions for every brand element in a single document so that employees, marketing agencies, and any approved […]

Transforming your vision into a lucrative business seems like the biggest challenge for most people. However, there has been a steady increase in business applications as of June 2023, adjusted […]

Understanding the customers your business intends to target is an essential step in figuring out your brand’s identity. Who are you hoping to reach? How are you going to reach […]

Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of […]

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their […]

Easier said than done? Not necessarily. Fundamentally, grasping the persona builder basics will give you everything you need to stay ahead of the curve. Let’s dive deep into what makes […]

In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from […]

Marketing personas heavily influence business strategies, and when they are backed with solid customer research and insights, they will create better results. Every business has a core customer base, and […]

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. […]