IT Manager of Non-Profit Persona

Role of The IT Manager

Job Title(s): IT Manager, Information Technology Manager, Technology Operations Manager
Department: IT
Reporting Structure: Reports to the Director of Operations or Executive Director
Responsibilities:

• Managing and maintaining the organization’s IT infrastructure, including hardware, software, and networks.
• Implementing and overseeing cybersecurity measures to protect sensitive data.
• Supporting staff with technology-related issues and providing training on new systems and tools.
• Collaborating with other departments to identify technology needs and solutions.
• Managing relationships with technology vendors and service providers.
• Developing and maintaining IT policies and procedures to ensure efficient operations.
  Key Performance Indicators:
• System uptime and reliability metrics.
• Response time for IT support requests.
• User satisfaction with technology services and support.
• Compliance with data protection regulations and best practices.
• Budget management and cost efficiency in IT expenditures.

Additional Persona Notes: Plays a crucial role in ensuring that technology supports the mission of the non-profit. Focused on leveraging technology to enhance operational efficiency and communication within the organization.

Goals of A IT Manager

Primary Goals:

• Enhance cybersecurity measures to protect sensitive donor and beneficiary data.
• Improve the integration and functionality of CRM systems to streamline donor management.
• Ensure reliable IT support for staff to maximize operational efficiency.

Secondary Goals:

• Reduce overall technology expenses through strategic vendor partnerships.
• Implement regular training programs for staff on new technologies and cybersecurity awareness.
• Increase the adoption of cloud-based solutions for better collaboration and accessibility.

Success Metrics:

• Achieve a 30% reduction in cybersecurity incidents year-over-year.
• Increase CRM utilization by 25% among staff.
• Maintain a 95% satisfaction rate in IT support surveys.
• Realize a 15% reduction in technology-related expenses.
• Conduct at least 4 staff training sessions annually with a 90% participation rate.

Primary Challenges:

• Limited budget for technology upgrades and maintenance.
• Difficulty in implementing new technologies due to staff resistance.
• Ensuring compliance with data protection regulations and standards.

Secondary Challenges:

• Outdated hardware and software systems affecting productivity.
• Insufficient training for staff on new technology tools.
• Lack of adequate IT support resources and personnel.

Pain Points:

• Struggling to justify technology investments to stakeholders.
• Managing cybersecurity risks while maintaining organizational operations.
• Ensuring all programs have access to necessary technology resources.

Primary Motivations:

• Enhancing organizational efficiency through technology solutions.
• Ensuring the security and privacy of sensitive donor and beneficiary data.
• Facilitating effective communication and collaboration among staff and stakeholders.

Secondary Motivations:

• Promoting the non-profit’s mission through innovative technology.
• Attracting funding and support by showcasing technological advancements.
• Building a culture of continuous improvement and adaptation to new technologies.

Drivers:

• Passion for leveraging technology to drive social change.
• Desire to empower staff with reliable IT tools and resources.
• Commitment to creating a secure and efficient technological environment.

Primary Objections:

• Budget constraints for technology upgrades and maintenance.
• Potential downtime and disruption during implementation.
• Concerns over data security and compliance with regulations.

Secondary Objections:

• Lack of clear ROI on new technology investments.
• Resistance from staff to adopt new systems and processes.
• Uncertainty regarding vendor reliability and support.

Concerns:

• Maintaining the integrity and confidentiality of donor and client data.
• Ensuring that technology solutions are scalable for future growth.
• Balancing the need for advanced technology with the organization’s mission and values.

Preferred Communication Channels:

• Email for official communications.
• Video conferencing tools for remote team collaboration.
• Professional networking platforms like LinkedIn for connecting with peers.
• In-person meetings for strategic planning and discussions with stakeholders.

Information Sources:

• Non-profit technology blogs and websites.
• Industry-specific webinars and online training sessions.
• Conferences focused on non-profit management and technology.
• Reports and publications from non-profit technology organizations.

Influencers:

• Thought leaders in the non-profit technology sector.
• Technology vendors specializing in non-profit solutions.
• Peer IT Managers from other non-profits.
• Consultants with expertise in non-profit IT strategy.

Key Messages:

• Enhance operational efficiency through reliable technology solutions.
• Ensure data security and compliance to protect stakeholder information.
• Facilitate collaboration and communication within the organization.
• Leverage technology to maximize our impact on the community.
• Invest in training and support to empower staff in using technology effectively.

Tone:

• Professional and knowledgeable.
• Supportive and approachable.
• Proactive and solution-oriented.

Style:

• Clear and straightforward.
• Informative yet engaging.
• Formal but friendly.

Online Sources:

• TechSoup
• Nonprofit Tech for Good
• Idealware

Offline Sources:

• Non-profit technology conferences.
• Local non-profit networking events.
• Workshops hosted by non-profit associations.

Industry Sources:

• National Council of Nonprofits.
• Common Knowledge.
• NTEN (Nonprofit Technology Network).