General Contractor of Construction Persona

Role of The General Contractor

Job Title(s): General Contractor, Project Manager, Construction Manager
Department: Construction
Reporting Structure: Reports to the Owner or Project Developer
Responsibilities:

• Planning and coordinating construction projects from inception to completion.
• Managing subcontractors, suppliers, and labor to ensure project timelines are met.
• Overseeing project budgets and ensuring cost control measures are in place.
• Ensuring compliance with building codes, safety regulations, and quality standards.
• Communicating with clients, stakeholders, and regulatory bodies throughout the project lifecycle.

Key Performance Indicators:

• Project completion time relative to the schedule.
• Budget adherence and cost overruns.
• Quality of work and number of rework instances.
• Client satisfaction and feedback ratings.
• Safety incident rates on job sites.

Goals of A General Contractor

Primary Goals:

• Complete projects on time and within budget.
• Ensure high-quality workmanship and compliance with safety standards.
• Enhance client satisfaction and build long-term relationships.

Secondary Goals:

• Improve project management efficiency through technology adoption.
• Reduce material waste and promote sustainable practices.
• Expand the network of reliable subcontractors and suppliers.

Success Metrics:

• 90% of projects completed on schedule.
• 95% client satisfaction rating on post-project surveys.
• 10% reduction in project costs compared to estimates.
• 80% of subcontractors rated as satisfactory or above.
• 15% decrease in material waste per project.

Primary Challenges:

• Managing project timelines and meeting deadlines.
• Coordinating effectively with subcontractors and suppliers.
• Adhering to regulatory requirements and building codes.

Secondary Challenges:

• Dealing with unexpected construction delays and cost overruns.
• Maintaining clear communication with clients and stakeholders.
• Finding and retaining skilled labor in a competitive market.

Pain Points:

• Balancing project costs while ensuring high-quality work.
• Managing disputes or conflicts among subcontractors.
• Staying updated with industry trends and technology advancements.

Primary Motivations:

• Delivering high-quality construction projects on time and within budget.
• Building strong relationships with clients and stakeholders.
• Ensuring safety and compliance on job sites.

Secondary Motivations:

• Enhancing the company’s reputation and market presence.
• Expanding the business through new contracts and clients.
• Fostering a positive work environment for employees and subcontractors.

Drivers:

• Passion for construction and project management.
• Desire to create lasting structures that improve communities.
• Commitment to continuous learning and adopting new technologies in construction.

Primary Objections:

• High initial costs of project management software.
• Concerns about the learning curve associated with new tools.
• Fear of technology failing during critical project phases.

Secondary Objections:

• Uncertainty about return on investment for new technology.
• Resistance from subcontractors to adopt new processes.
• Concerns about integration with existing systems and workflows.

Concerns:

• Maintaining project timelines and budgets amidst changes.
• Ensuring compliance with safety regulations and standards.
• Managing communication effectively among diverse teams and stakeholders.

Preferred Communication Channels:

• Email for project updates and formal communications.
• Phone calls for urgent matters and quick decision-making.
• Text messaging for immediate communication with subcontractors.
• In-person meetings for project planning and coordination.
• Video conferencing for remote discussions and presentations.

Information Sources:

• Construction industry publications and newsletters.
• Online forums and communities for contractors.
• Trade shows and construction expos.
• Webinars and online training sessions.
• Government and regulatory agency websites for compliance updates.

Influencers:

• Industry leaders and experienced general contractors.
• Construction technology innovators and software providers.
• Architects and designers who collaborate on projects.
• Regulatory officials and building inspectors.
• Trade associations and professional organizations in construction.

Key Messages:

• Deliver projects on time and within budget.
• Ensure quality craftsmanship and safety standards in every build.
• Foster strong relationships with subcontractors and suppliers.
• Utilize innovative tools for efficient project management.
• Commit to sustainability and environmentally-friendly practices.

Tone:

• Professional and authoritative.
• Collaborative and solution-oriented.
• Transparent and communicative.

Style:

• Direct and straightforward.
• Detail-oriented and informative.
• Respectful and approachable.

Online Sources:

• Construction Dive
• Builder Magazine
• Construction Executive
• Procore Blog
• National Association of Home Builders (NAHB) website

Offline Sources:

• Local construction trade shows and expos
• Networking events with subcontractors and suppliers
• Workshops hosted by construction industry associations
• Meetings with clients and stakeholders

Industry Sources:

• American Institute of Constructors (AIC)
• Associated General Contractors of America (AGC)
• Occupational Safety and Health Administration (OSHA)
• Construction Industry Institute (CII)
• National Association of State Contractors Licensing Agencies (NASCLA)