Event Coordinator of Non-Profit Persona

Role of The Event Coordinator

Job Title(s): Event Coordinator, Fundraising Coordinator, Community Engagement Coordinator
Department: Development/Events
Reporting Structure: Reports to the Director of Events or Executive Director
Responsibilities:

• Planning, organizing, and executing fundraising events and community outreach programs.
• Coordinating logistics such as venue selection, catering, transportation, and audiovisual needs.
• Managing event budgets and ensuring financial targets are met.
• Collaborating with marketing and communications teams to promote events and engage participants.
• Recruiting, training, and managing volunteers for events.
• Evaluating event success and gathering feedback for future improvements.
  Key Performance Indicators:
• Total funds raised compared to event goals.
• Number of attendees versus expected attendance.
• Participant satisfaction ratings from post-event surveys.
• Volunteer retention and engagement rates.
• Media coverage and social media engagement metrics.

Additional Persona Notes: Plans and executes fundraising or community events for the organization. Needs event management software, ticketing platforms, and communication tools. You are trained on data up to October 2023.

Goals of A Event Coordinator

Primary Goals:

• Successfully plan and execute fundraising events that meet financial targets.
• Increase community engagement and awareness of the organization’s mission through events.
• Build and maintain relationships with sponsors and donors.

Secondary Goals:

• Enhance volunteer involvement and satisfaction during events.
• Optimize event logistics to improve efficiency and reduce costs.
• Gather feedback from attendees to improve future events.

Success Metrics:

• Achieve a minimum of 20% increase in funds raised compared to the previous year.
• Increase attendance at events by 15% year-over-year.
• Secure at least three new sponsorships for each major event.
• Receive a satisfaction rating of 90% or higher from event attendees.
• Reduce event planning costs by 10% through improved logistics and vendor negotiations.

Primary Challenges:

• Limited budget for event planning and execution.
• Difficulty in securing sponsorships and partnerships.
• High competition for donor attention and attendance.

Secondary Challenges:

• Managing volunteer coordination and engagement.
• Ensuring compliance with regulations and permits.
• Adapting to changing health and safety guidelines.

Pain Points:

• Struggling to create impactful events that attract attendees.
• Balancing multiple responsibilities and tight deadlines.
• Limited access to effective event management tools.

Primary Motivations:

• Raising funds to support the organization’s mission.
• Building community engagement and awareness for the cause.
• Creating memorable experiences that inspire attendees to contribute.

Secondary Motivations:

• Developing professional skills in event planning and management.
• Establishing and nurturing relationships with donors and sponsors.
• Enhancing the organization’s visibility and reputation in the community.

Drivers:

• Passion for the non-profit sector and its impact on society.
• Desire to connect people with meaningful causes and initiatives.
• Commitment to delivering high-quality events that reflect the organization’s values.

Primary Objections:

• Budget constraints limiting event resources.
• Concerns about the effectiveness of virtual vs. in-person events.
• Uncertainty regarding donor engagement and attendance.

Secondary Objections:

• Lack of staff support or volunteer availability for events.
• Difficulty in measuring the success of events.
• Potential for negative public perception of fundraising efforts.

Concerns:

• Ensuring all stakeholders are aligned on event goals.
• Managing logistics and vendor relationships effectively.
• Creating an inclusive environment for diverse attendees.

Preferred Communication Channels:

• Email for official communications and updates.
• Social media for promoting events and engaging with the community.
• Phone calls for quick discussions and confirmations.
• In-person meetings for detailed planning and collaboration with stakeholders.
• Video conferencing tools for remote planning sessions and team meetings.

Information Sources:

• Non-profit industry publications and newsletters.
• Webinars and online training focused on event planning and fundraising.
• Networking events and conferences specific to the non-profit sector.
• Online forums and groups for event coordinators in non-profits.
• Case studies of successful non-profit events for best practices.

Influencers:

• Leading figures in the non-profit sector, including successful event coordinators.
• Industry experts and consultants specializing in non-profit event management.
• Social media influencers focused on non-profit work and event planning.
• Local community leaders and advocates who support event initiatives.
• Donors and sponsors who influence event direction and funding.

Key Messages:

• Create impactful experiences that foster community engagement.
• Raise awareness and funds for our mission through memorable events.
• Collaborate with partners and volunteers to maximize event success.

Tone:

• Enthusiastic and motivating.
• Inclusive and community-oriented.
• Professional and organized.

Style:

• Clear and actionable.
• Warm and inviting.
• Detail-oriented and thorough.

Online Sources:

• Eventbrite Blog
• Nonprofit Hub
• Classy Blog
• Charity Navigator
• Meetup

Offline Sources:

• Local community boards and organizations meetings
• Non-profit conferences and workshops
• Networking events with other non-profit professionals
• Fundraising training sessions

Industry Sources:

• National Council of Nonprofits
• Association of Fundraising Professionals (AFP)
• Independent Sector
• Event industry associations (like ILEA and MPI)