Community Outreach Coordinator of Non-Profit Persona

Role of The Community Outreach Coordinator

Job Title(s): Community Outreach Coordinator, Community Engagement Specialist, Volunteer Coordinator
Department: Community Relations
Reporting Structure: Reports to the Director of Community Outreach or Executive Director
Responsibilities:

• Developing and implementing outreach programs to engage the community.
• Building and maintaining relationships with community organizations, stakeholders, and volunteers.
• Planning and coordinating events, workshops, and information sessions.
• Promoting the organization’s mission, programs, and services through various channels.
• Collecting and analyzing feedback from community members to improve outreach efforts.
  Key Performance Indicators:
• Number of new partnerships established with community organizations.
• Attendance and engagement levels at outreach events.
• Volunteer recruitment and retention rates.
• Community satisfaction ratings and feedback.
• Social media engagement and reach related to outreach initiatives.

Additional Persona Notes: Works closely with diverse community groups to promote inclusivity. Utilizes digital tools for event planning, outreach tracking, and communication.

Goals of A Community Outreach Coordinator

Primary Goals:

• Increase community awareness of the organization’s mission and programs.
• Build and strengthen partnerships with local businesses and other non-profits.
• Recruit and retain volunteers for community events and programs.

Secondary Goals:

• Enhance the organization’s online presence through social media engagement.
• Organize community events to promote the organization and its services.
• Gather and analyze feedback from the community to improve outreach efforts.

Success Metrics:

• 25% increase in community event attendance.
• 15 new partnerships established within the year.
• 30% increase in volunteer recruitment and retention rates.
• 50% growth in social media engagement metrics.
• Positive feedback from at least 80% of event participants.

Primary Challenges:

• Limited funding for outreach programs and events.
• Difficulty in measuring the impact of outreach efforts.
• Building and maintaining relationships with diverse community groups.

Secondary Challenges:

• Lack of resources for marketing and promotional materials.
• High turnover rates among volunteers and staff.
• Competing priorities within the organization that divert attention from outreach.

Pain Points:

• Struggling to engage the community effectively due to limited visibility.
• Feeling overwhelmed by the administrative tasks associated with outreach initiatives.
• Difficulty in finding reliable volunteers and maintaining their motivation.

Primary Motivations:

• Building meaningful relationships within the community.
• Raising awareness about the organization’s mission and services.
• Empowering community members through education and resources.

Secondary Motivations:

• Enhancing the organization’s visibility and reputation.
• Increasing volunteer participation and engagement.
• Securing funding and resources for community programs.

Drivers:

• Passion for community development and social change.
• Desire to create a positive impact in underserved populations.
• Commitment to fostering inclusivity and diversity within the community.

Primary Objections:

• Limited budget for outreach programs and initiatives.
• Difficulty in measuring the impact of outreach efforts.
• Resistance from community members or stakeholders.

Secondary Objections:

• Concerns about the effectiveness of outreach strategies.
• Challenges in maintaining engagement over time.
• Uncertainty about the return on investment for outreach activities.

Concerns:

• Ensuring that outreach efforts are inclusive and reach diverse populations.
• Balancing outreach activities with limited staff and volunteer resources.
• Building sustainable relationships within the community for long-term impact.

Preferred Communication Channels:

• Email for official communications and updates.
• Social media platforms (Facebook, Twitter, Instagram) for community engagement and outreach.
• Phone calls for immediate concerns or personal connections.
• In-person meetings and community events for building relationships.
• Webinars and online meetings for training and collaboration.

Information Sources:

• Non-profit industry publications and newsletters.
• Community forums and local government websites.
• Networking events and workshops focused on community engagement.
• Research reports on social issues relevant to the community.
• Online training platforms for professional development.

Influencers:

• Local community leaders and advocates.
• Other non-profit organization directors and coordinators.
• Government officials and policymakers.
• Social media influencers focused on community service.
• Philanthropists and grant-making organizations.

Key Messages:

• Foster community connections to enhance local support.
• Promote volunteerism to empower individuals and families.
• Advocate for social change through collaboration and education.
• Highlight the impact of donations on community development.
• Create inclusive spaces for diverse voices and perspectives.

Tone:

• Friendly and approachable.
• Compassionate and empathetic.
• Motivational and empowering.

Style:

• Conversational and relatable.
• Informative yet engaging.
• Action-oriented and persuasive.

Online Sources:

• NonProfit Quarterly
• Idealist
• Charity Navigator
• Network for Good
• Classy

Offline Sources:

• Community forums and town hall meetings
• Networking events and workshops
• Local nonprofit alliance meetings
• Fundraising events and galas
• Volunteer recruitment drives

Industry Sources:

• National Council of Nonprofits
• Association of Fundraising Professionals (AFP)
• Local and state nonprofit associations
• Nonprofit Leadership Alliance
• Community foundations