Commercial Tenant of Real Estate Persona

Role of The Commercial Tenant

Job Title(s): Commercial Tenant, Facility Manager, Leasing Manager
Department: Real Estate/Operations
Reporting Structure: Reports to the Chief Operating Officer (COO) or Real Estate Director
Responsibilities:

• Identifying and negotiating lease agreements for commercial spaces.
• Managing the operational needs of leased properties, including maintenance and compliance.
• Coordinating with landlords and property management for space modifications and improvements.
• Monitoring and managing occupancy costs and budgets related to leased spaces.
• Conducting space utilization assessments to optimize workspace efficiency.

Key Performance Indicators:

• Lease cost savings and favorable lease terms achieved.
• Space utilization rates and employee satisfaction with workspace.
• Timeliness and effectiveness of maintenance and compliance issues resolution.
• Budget adherence for occupancy costs and operational expenses.
• Successful negotiation outcomes with landlords and vendors.

Additional Persona Notes: Businesses leasing office, retail, or industrial spaces. Interested in tools for lease tracking, space optimization, and vendor management.

Goals of A Commercial Tenant

Primary Goals:

• Optimize lease costs and terms for better financial performance.
• Maximize operational efficiency of the leased space.
• Enhance employee satisfaction and productivity through improved workspace design.

Secondary Goals:

• Implement effective space utilization strategies to reduce wasted area.
• Maintain strong relationships with landlords and property managers.
• Stay informed about market trends to make strategic leasing decisions.

Success Metrics:

• 15% reduction in overall lease costs.
• 20% increase in employee satisfaction ratings regarding workspace.
• 30% improvement in space utilization efficiency.
• 90% satisfaction rate in landlord-tenant relationship surveys.
• Regular updating of lease agreements with a compliance rate of 100%.

Primary Challenges:

• Negotiating favorable lease terms amidst rising rental prices.
• Finding suitable spaces that meet specific operational needs.
• Managing lease compliance and obligations effectively.

Secondary Challenges:

• Maintaining flexibility in lease agreements to adapt to changing business needs.
• Coordinating with landlords and property managers on maintenance and repairs.
• Navigating complex local zoning laws and regulations.

Pain Points:

• High costs associated with relocating or renovating leased spaces.
• Limited access to data on market trends and property availability.
• Difficulty in tracking lease expiration dates and renewal options.

Primary Motivations:

• Securing a location that aligns with business goals and growth plans.
• Minimizing operational costs through favorable lease terms.
• Ensuring accessibility for clients, employees, and suppliers.

Secondary Motivations:

• Enhancing brand visibility and market presence.
• Creating a conducive working environment that boosts employee productivity.
• Building relationships with landlords and property managers for future opportunities.

Drivers:

• Desire for flexibility in lease agreements to accommodate business changes.
• Interest in leveraging technology for efficient space management and lease tracking.
• Commitment to sustainability and eco-friendly practices in choosing locations.

Primary Objections:

• High rental costs and lease terms.
• Lack of flexibility in lease agreements.
• Inadequate space for current and future needs.

Secondary Objections:

• Concerns about the location and accessibility for employees and clients.
• Uncertainty regarding the stability of the landlord or property management.
• Issues with the condition or maintenance of the property.

Concerns:

• Potential for hidden costs in lease agreements.
• Impact of lease obligations on business growth and scalability.
• Compliance with local regulations and zoning laws.

Preferred Communication Channels:

• Email for lease negotiations and official communications.
• Phone calls for urgent discussions and clarifications.
• In-person meetings for property tours and contract signings.
• Video conferencing for virtual meetings and presentations.
• Messaging apps for quick updates and team communication.

Information Sources:

• Real estate market reports and industry analyses.
• Commercial real estate websites and portals.
• Networking events and trade shows.
• Local business chambers and economic development organizations.
• Professional associations related to commercial leasing.

Influencers:

• Commercial real estate brokers and agents.
• Industry analysts and market researchers.
• Successful business owners in similar sectors.
• Property management firms and consultants.
• Local government officials involved in economic development.

Key Messages:

• Maximize operational efficiency through optimal space utilization.
• Ensure lease agreements align with business growth and flexibility.
• Streamline vendor management for cost-effective solutions.
• Enhance employee satisfaction with well-designed workspaces.
• Stay informed on market trends to make strategic leasing decisions.

Tone:

• Pragmatic and results-oriented.
• Collaborative and open to partnerships.
• Informed and analytical.

Style:

• Direct and straightforward.
• Data-driven and factual.
• Professional and courteous.

Online Sources:

• LoopNet
• CoStar
• CommercialSearch
• PropertyShark
• TenantCloud

Offline Sources:

• Local chamber of commerce meetings
• Networking events with commercial real estate brokers
• Industry trade shows and expos
• Real estate investment group meetings

Industry Sources:

• National Association of Realtors (NAR)
• International Council of Shopping Centers (ICSC)
• Building Owners and Managers Association (BOMA)
• Commercial Real Estate Development Association (NAIOP)