Bid Manager of Construction Persona

Role of The Bid Manager

Job Title(s): Bid Manager, Proposal Manager, Estimator
Department: Bidding/Estimation
Reporting Structure: Reports to the Director of Business Development or Chief Operating Officer
Responsibilities:

• Preparing and managing bid submissions for construction projects.
• Collaborating with project managers, engineers, and other stakeholders to gather necessary information.
• Analyzing project specifications and requirements to develop accurate cost estimates.
• Ensuring compliance with all bidding regulations and guidelines.
• Maintaining a database of past bids and proposals for future reference.
• Presenting bids to clients and addressing any questions or concerns.
  Key Performance Indicators:
• Win rate of submitted bids.
• Accuracy of cost estimates compared to actual project costs.
• Timeliness of bid submissions.
• Client feedback and satisfaction regarding bid presentations.
• Number of successful bids converted into contracts.

Additional Persona Notes: Prepares and manages bids for securing construction projects. Seeks tools for bid tracking, cost estimation, and document management.

Goals of A Bid Manager

Primary Goals:

• Secure high-value construction contracts through competitive bidding.
• Enhance the accuracy of cost estimations to improve bid competitiveness.
• Streamline the bid preparation process to reduce turnaround time.

Secondary Goals:

• Improve collaboration with project teams and stakeholders during the bidding process.
• Increase the use of technology for bid tracking and document management.
• Develop a strong understanding of market trends to inform bidding strategies.

Success Metrics:

• Achieve a 15% increase in successful bid awards year-over-year.
• Reduce bid preparation time by 20% through improved processes and tools.
• Increase accuracy of cost estimations to within 5% of actual project costs.
• Enhance stakeholder satisfaction with a 90% approval rating on bid submissions.

Primary Challenges:

• High competition for securing bids in a saturated market.
• Difficulty in accurately estimating project costs and timelines.
• Managing multiple bids simultaneously under tight deadlines.

Secondary Challenges:

• Keeping up with changing regulations and compliance requirements.
• Collaborating effectively with various stakeholders (architects, engineers, clients).
• Limited access to up-to-date market data and trends.

Pain Points:

• Inconsistent bid quality due to varying input from team members.
• Time-consuming manual processes for bid preparation and submission.
• Pressure to deliver competitive pricing while maintaining profit margins.

Primary Motivations:

• Winning competitive bids to secure profitable projects.
• Maximizing the profitability of construction projects through accurate cost estimation.
• Building strong relationships with clients and stakeholders to enhance future bidding opportunities.

Secondary Motivations:

• Enhancing the company’s reputation for reliability and quality.
• Staying updated with industry trends and best practices to improve bid quality.
• Contributing to the overall growth and success of the organization.

Drivers:

• Desire to achieve personal and organizational success in a competitive market.
• Passion for the construction industry and the impact of successful projects on communities.
• Commitment to continuous improvement in bid management processes and technologies.

Primary Objections:

• Inaccurate cost estimates leading to uncompetitive bids.
• Insufficient time to prepare comprehensive and competitive bids.
• Lack of reliable data for project feasibility and cost analysis.

Secondary Objections:

• Concerns over the reliability of new bidding software or tools.
• Resistance from team members to adopt new processes or technologies.
• Uncertainty about the return on investment for new bidding solutions.

Concerns:

• Maintaining compliance with regulatory requirements and industry standards.
• Ensuring timely submission of bids to avoid penalties or disqualification.
• Managing stakeholder expectations and communication throughout the bidding process.

Preferred Communication Channels:

• Email for detailed bid submissions and communications.
• Phone calls for quick clarifications and urgent discussions.
• Video conferencing tools for remote meetings with stakeholders.
• Industry-specific platforms for collaboration with project teams.

Information Sources:

• Construction industry publications and journals.
• Online bidding platforms and resources.
• Webinars and online training for best practices in bidding.
• Networking events and trade shows focused on construction and bidding.

Influencers:

• Experienced project managers and construction executives.
• Industry analysts and consultants specializing in construction bidding.
• Professional organizations and associations in the construction sector.
• Regulatory bodies and standards organizations influencing bidding practices.

Key Messages:

• Streamline the bidding process for efficiency and accuracy.
• Leverage data-driven insights to enhance competitive proposals.
• Foster collaboration among stakeholders for successful project outcomes.

Tone:

• Professional and detail-oriented.
• Solution-focused and proactive.
• Confident and assertive.

Style:

• Direct and straightforward.
• Informative and analytical.
• Organized and structured.

Online Sources:

• Construction Dive
• BidClerk
• Procore Blog
• Building Design + Construction
• Construction Executive

Offline Sources:

• Industry trade shows and exhibitions
• Local contractor association meetings
• Networking events with industry peers
• Construction project site visits

Industry Sources:

• National Association of State Procurement Officials (NASPO)
• Associated General Contractors of America (AGC)
• Construction Management Association of America (CMAA)
• American Society of Civil Engineers (ASCE)