Zendesk's Brand Guide

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Zendesk is a CRM company that builds software designed to improve customer relationships.

Zendesk's brand guide is a clean micro website and shows different aspects of the brand. The brand guide includes:

Brand Philosophy
Brand Attributes (Personality)
Brand Identity
Logo Usage
Wordmark Usage
Symbol Usage
Clear Space
Sub-brands
Typography
Color in Typography
Typography Examples
Color Palette
Color Usage
Layout Usage
Presentation Rules
Editorial Guide
Animation
Photography

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