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Zendesk's Answer Engine Brand Audit

Zendesk's Brand Guide
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Zendesk is a CRM company that builds software designed to improve customer relationships.

Zendesk's brand guide is a clean micro website and shows different aspects of the brand. The brand guide includes:
  • Brand Philosophy
  • Brand Attributes (Personality)
  • Brand Identity
  • Logo Usage
  • Wordmark Usage
  • Symbol Usage
  • Clear Space
  • Sub-brands
  • Typography
  • Color in Typography
  • Typography Examples
  • Color Palette
  • Color Usage
  • Layout Usage
  • Presentation Rules
  • Editorial Guide
  • Animation
  • Photography
 

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