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EDGE's Answer Engine Brand Audit

EDGE's Brand Guide
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EDGE (“Excellence in Design for Greater Efficiencies”) provides market leaders with the opportunity to gain a competitive advantage by differentiating their products and adding value to the lives of their customers.

EDGE's brand book is simple and straightforward. The brand guide includes:
  • Introduction and Vision
  • Company History
  • Color Palette
  • Logo Anatomy
  • Logo Variations
  • Logo Usage
  • Clear Space and Sizing
  • Logo Misuse
  • Co-branding
  • Typography
  • Tagline Usage
  • Pattern Usage
  • Imagery
  • Brand Application Examples
  • Printed Materials
  • Videography
  • Social Media Usage
  • Brand Attributes (Identity)
  • Tone of Voice
 

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