Experienced Consultants
Frictionless was born from a consultancy & agency.
For over 22 years, we have been providing strategic consulting services on a one-to-one bespoke level. Now we’ve just unlocked it for everyone.
Human + AI Powered
We believe that real magic happens when AI helps human intellect.
Our platform is built around bringing together teams to collaborate while leveraging AI to provide speed and ideas.
Constantly Innovating
We’re not done yet, so join us on our journey.
We have a grand vision of how companies all over the world can be more strategic.
Our Leadership Team
We are a team of strategists, technologists and marketers looking to democratize strategic planning.
Andy Halko
The Strategist
Tony Zayas
Growth Strategist
Matt Benedetti
Experience Strategist
Kyle Roth
Interface Strategist
Jim Floss
Technology Strategist
John Millin
Product Strategist
Founder & CEO
I built Frictionless to revolutionize market research and go-to-market strategy leveraging turn-key methodologies and AI.
Join Our Team
If you are interested in opportunities with Frictionless, fill out the form to the right and we’ll be in touch.
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Understanding Your Audience: Building Accurate Buyer Personas and ICPs (Episode 2)
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Analyzing the Competition: How to Comprehensively Analyze the Competition (Episode 3)
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Defining Your Core Values: Why It Matters and How to Get It Right (Episode 4)
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Aligning Your Vision and Mission for Company Success (Episode 5)
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Structuring Your Offerings for Maximum Clarity and Impact (Episode 6)
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Crafting Competitive Advantage: A Systematic Approach to Value Propositions (Episode 7)
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Defining Your Brand Voice: A Step-by-Step Process (Episode 8)
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Positioning for Success: Developing Powerful Positioning Statements (Episode 9)