Get collaboritve and leverage proven methodologies.

For two decades we honed the exact right questions to ask, in the exact right order, how to extract the key insights and then use logical systems to produce real powerful outcomes.
Now we've built it all into an online platform.

Collaborative

Work with your team in real-time to complete our structured workshops.

Structured

Years of effort has allowed us to created a simple, progressive process.

AI-Enhanced

Our methodologies have trained AI to evaluate and produce highly specifc outputs.

Interactive, online, collaborative workshops that leverage proven methodologies and AI.

Work together as a team in real-time to gather guided responses and then leverage our trained AI to produce intelligent strategic outputs.

  • Core Values

    Establish your guiding principles.

    Shape your organization's ethos with well-defined Core Values.

    We believe the right core values attract, retain and motivate the right people for your organization to thrive.

  • Vision & Mission

    Align & excite your team.

    Create the foundational elements to guide the direction, purpose, and values of a company.

    A great vision, mission & manifesto put fire in the belly of your eam and get them all rowing in the same direction.

  • Value Propositions

    Stand out and create a distinctive advantage.

    Effortlessly craft Value Propositions that encapsulate your market differentiation.

    To drive marketing and sales, it requires absolute clear articulation of why people should do business with you.

  • Brand Voice

    Shape your brand's unique voice.

    Persona, Tone, Language, and Purpose: The quartet that crafts your brand's unique narrative.

    Define a consistent look, feel and sound for your entire team to follow.

  • Positioning

    Build your brand's messaging blueprint.

    Create a source of truth for your foundational messaging.

    Your mission and value propositions filtered through your brand voice to create the bedrock of your messaging.

Get the full power of Frictionless.

Competitor Analyzer
  • Big Competitor
  • Little Competitor
  • Dark Horse
  • Alternative
  • Brand
  • 6/10
  • 3/10
  • 8/10
  • 7/10
  • Positioning
  • 9/10
  • 4/10
  • 2/10
  • Security
  • 3/10
  • 4/10
  • 8/10>
  • Certifications
  • 9/10
  • 6/10
  • 5/10
  • 1/10>
  • Compliance
  • Yes
  • No
  • Yes
  • Yes
 Growth Playbooks
B2B SaaS Playbook

  • Reach   6 - 10 Touch points

    • Organic Search
    • Paid Search
    • Authority Building

  • Prospect   5 - 8 Touch points

    • LinkedIn Advertising
    • 1:1 E-Mails
    • Retargeting

  • Registration   2 - 3 Touch points

    • Validation Media
    • Proof Tools
    • Loss Leader Offers

  • Onboarding   1 - 2 Touch points

    • User Studies
    • E-Mail Automation
Consultant Playbook

  • Reach   8 - 12 Touch points

    • Organic Search
    • Paid Search
    • Authority Building

  • Prospect   5 - 8 Touch points

    • LinkedIn Connections
    • 1:1 E-Mails
    • Retargeting

  • Lead   2 - 3 Touch points

    • Validation Media
    • Proof Tools
    • Loss Leader Offers

  • Opportunity   1 - 2 Touch points

    • Digital Sales Room
    • Case Studies
    • E-Mail Automation
AI Strategy Builder
  • Value Propositions
  • We're the 5%. Expertise in cyber secuirty exceeds 95% of security professionals.
  • Platform Agnostic. Never be forced into a secuirty infrastructure.
  • Brand Voice
  • Persona We are Practical and Steadfast.
  • ToneWe sound Authentic and Personal
  • Positioning
  • Elevator Pitch A unique blend of expertise and software for ultimate security.
  • Flag In The GroundWe believe defense is the best offense.
  • Offerings
  • ServiceCyber Assessment: Evaluate to win.
  • ProductDetection Platform: Real-time response.
  • Core Values
 Messaging Library

  • Stay Ahead, Not Overwhelmed: Manage deadlines, documents, and details seamlessly. Let technology transform your legal process.

    • Rewrite with AI
    • Lawyer
    • Sales

  • One Tool. Infinite Possibilities: Whether you're tracking billable hours, scheduling client meetings, or organizing evidence, we're the comprehensive solution your firm has been waiting for.

    • Rewrite with AI
    • Paralegal
    • Ads

  • From Chaos to Clarity: Dive into the details without drowning. Keep every case organized, accessible, and on track.

    • Rewrite with AI
    • Managing Partner
    • Website