Core Values

  • Workshop
  • Education
  • Shared
  • Think Smart.Have thoughtful purpose behind everything you do.
  • Act Bold.Never be afraid to fail. Go big. Be different.
  • Always InnovateLearn something new; hell, create something new.
  • Be PassionateLove what you do. Work from your heart as much as your head.
  • Open Yourself. We are all students and teachers at all times.
  • Frictionless AI is creating your Core Values...

Value Propositions

  • Workshop
  • Education
  • Shared
  • Think Smart.

    Have thoughtful purpose behind everything you do.

    Reason To Believe:

  • Act Bold.

    Never be afraid to fail. Go big. Be different.

    Reason To Believe:

  • Always Innovate

    Learn something new; hell, create something new.

    Reason To Believe:

  • Frictionless AI is creating your Value Propositions...

Brand Voice

  • Workshop
  • Education
  • Shared
  • PersonaWe are Practical and Steadfast
  • ToneWe sound Authentic and Personal
  • LanguageWe speak Clever and Casual
  • Frictionless AI is providing do's and dont's for your purpose...

Positioning

  • Workshop
  • Education
  • Shared
  • Simple Identifier A strategic consulting agency for efficient, results-obsessed marketing.
  • Flag In The Ground We believe in the power of strategic insights and result-obsessed methodologies to revolutionize marketing and sales execution. Our commitment is to deliver promised outcomes for SaaS companies, driving sales, growth, and impactful success.
  • Elevator Pitch We are a strategic marketing consulting firm, specializing in SaaS companies, providing results-driven solutions with a unique blend of workshops and products. We ensure effective and impactful marketing execution, driving sales and growth for your business.
  • Position As a results-obsessed consulting firm and agency, we provide strategic insights for marketing professionals, particularly in SaaS companies. We use specialized workshops and products for strategic planning, ensuring efficient and impactful marketing and sales execution, always aligned with pre-determined goals.
  • Frictionless AI is creating a Tagline...

Where your team, collaborative workshops and AI meet for fast, unbiased strategy.

Let Frictionless guide you through developing an impactful strategy built by your team, AI and with the help of our human coaches.

Collaborative
Exercises

We've taken our real-world collaborative strategy sessions and translated them to virtual sessions for your team to work together on your own time.

Integrated
Strategies

All of your strategic elements connect and as you utilize our AI, it is informed by other information you've entered to continuously improve outputs.

Coaching

Take your strategy sessions with your team to the next level by hiring one of our coaches to help guide and improve your outcomes.

Generative AI

Our platform takes your inputs and has been trained by our decades long methodologies to turn those inputs into startegic gold.

Notes

Shared and private notes for each of your strategic elements allow you to discuss or brainstorm anytime to continuously improve your strategy.

Sharing

Frictionless allows you to share any aspect of your team from strategic elements to personas with your team or have your own to work privately from.

Get your team aligned on foundational strategy.

Combine our strategy elements with Personas, Competitors, Messaging & Playbooks.

Core Values

Establish your guiding principles.

Shape your organization's ethos with well-defined Core Values.

Mission & Vision

Align & excite your team.

The foundational elements to guide the direction, purpose, and values of a company.

Value Propositions

Stand out and create a distinctive advantage.

Effortlessly craft Value Propositions that encapsulate your market differentiation.

Brand Voice

Shape your brand's unique look, feel and sound.

Persona, Tone, Language, and Purpose: The quartet that crafts your brand's unique narrative.

Words We Use

Personalize your AI-assisted writing.

Choose from a curated range of words to fine-tune AI outputs in your distinct brand voice.

Positioning

Build your brand's messaging blueprint.

Create a source of truth for your foundational messaging.

Offerings

Structure and illuminate your offerings.

Effortlessly structure and document your products or services, complemented by AI-driven messaging.

Identity

Create one central source.

Document your colors, fonts, logo usage and get inspiration for new brand ideas.

Strategy is just the start.

Competitor Analyzer
  • Big Competitor
  • Little Competitor
  • Dark Horse
  • Alternative
  • Brand
  • 6/10
  • 3/10
  • 8/10
  • 7/10
  • Positioning
  • 9/10
  • 4/10
  • 2/10
  • Security
  • 3/10
  • 4/10
  • 8/10>
  • Certifications
  • 9/10
  • 6/10
  • 5/10
  • 1/10>
  • Compliance
  • Yes
  • No
  • Yes
  • Yes
 Growth Playbooks
B2B SaaS Playbook

  • Reach   6 - 10 Touch points

    • Organic Search
    • Paid Search
    • Authority Building

  • Prospect   5 - 8 Touch points

    • LinkedIn Advertising
    • 1:1 E-Mails
    • Retargeting

  • Registration   2 - 3 Touch points

    • Validation Media
    • Proof Tools
    • Loss Leader Offers

  • Onboarding   1 - 2 Touch points

    • User Studies
    • E-Mail Automation
Consultant Playbook

  • Reach   8 - 12 Touch points

    • Organic Search
    • Paid Search
    • Authority Building

  • Prospect   5 - 8 Touch points

    • LinkedIn Connections
    • 1:1 E-Mails
    • Retargeting

  • Lead   2 - 3 Touch points

    • Validation Media
    • Proof Tools
    • Loss Leader Offers

  • Opportunity   1 - 2 Touch points

    • Digital Sales Room
    • Case Studies
    • E-Mail Automation
AI Strategy Builder
  • Value Propositions
  • We're the 5%. Expertise in cyber secuirty exceeds 95% of security professionals.
  • Platform Agnostic. Never be forced into a secuirty infrastructure.
  • Brand Voice
  • Persona We are Practical and Steadfast.
  • ToneWe sound Authentic and Personal
  • Positioning
  • Elevator Pitch A unique blend of expertise and software for ultimate security.
  • Flag In The GroundWe believe defense is the best offense.
  • Offerings
  • ServiceCyber Assessment: Evaluate to win.
  • ProductDetection Platform: Real-time response.
  • Core Values
 Messaging Library

  • Stay Ahead, Not Overwhelmed: Manage deadlines, documents, and details seamlessly. Let technology transform your legal process.

    • Rewrite with AI
    • Lawyer
    • Sales

  • One Tool. Infinite Possibilities: Whether you're tracking billable hours, scheduling client meetings, or organizing evidence, we're the comprehensive solution your firm has been waiting for.

    • Rewrite with AI
    • Paralegal
    • Ads

  • From Chaos to Clarity: Dive into the details without drowning. Keep every case organized, accessible, and on track.

    • Rewrite with AI
    • Managing Partner
    • Website