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Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and […]

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. […]

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street […]

  When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do […]

You already know how important it is to create your ideal customer avatar – but what ingredients go into this widespread melting pot? Since it’s critical for your avatar to […]

How often do you ask yourself this question: How well do I know my audience? A lot of people think they know their audience – which is their first mistake. Knowing […]

Like most business owners, you likely know the key to success is knowing your customer. But getting to know your customer is part of the battle. How do you get […]

Identifying your target market is not just an initial step but a foundational pillar in the architecture of a successful marketing strategy. A meticulously defined target market allows for the […]

Congratulations – you’re part of a start-up company! Whether you’re the owner or just a part of the team, you’re still a critical piece of the company. While you’ve likely […]

Once you’ve got your buyer persona laid out, half the battle is over. But you’ve still got the over half to tackle, which can be one of the hardest parts: […]