Explore Your Path To Frictionless Growth
- Quick Start
- Hide Introduction
Core Information
Create Your First Personas
Create Your First Competitors
What is Frictionless?
Get an introduction to your new growth platform.
Use AI to define your target audiences in detail.
Compare differences between you and competitors.
Create your unique market positioning statements.
Define a brand voice and key language.
Gather messages and rewrite in your voice with AI.
Configurable templates for smarter marketing strategy.
Focus on selected tacics to be effective.
With Frictionless, you can create a powerful strategy for growth.
Get going fast with our quick start tool:
Quick StartUnderstanding your audience deeply is the foundational step to developing a growth strategy.
Use our Persona builder to identify your various audiencs and then document detailed information about them using our Frictionless AI.
Build PersonasA clear view of stregths and weaknesses between you and competitors is a key step in developing messagign and strategies that will be more effective.
Analyze CompetitorsUtilize your audience and competitor information to define valu propositions and positioning statements that serve as the core of your messaging across channels.
Develop Your PositioningUtilize our brand voice tool to clarify your brand's persona, tone, language and purpose.
Develop Your Brand VoiceDevelop a library of messages that can be used across marketing and sales.
Develop Your MessagingUtilize our playbook templates as a foundation to build your own custom strategy across the full revenue funnel.
Build PlaybooksTake the tactics outlined in your playbook and dig into to strategize and plan in detail.
Manage Tactics PlannerUse Persona Buying Factors To Create Your Value Propositions
What makes you unique, your value propositions, can be built from identifying and prioritizing audience buying factors and then measuring against competitors to find the three to four with the greatest delta.
Manage PersonasCreate A Detailed Comparison Of Competitor Product Features To Plan Your Roadmap
When working on your product roadmap, its important to have a deep, true and unbiased analysis of all the features your competitors have.
Manage ComparisonsFrictionless is better together.
Invite co-workers or other users so you can collaborate on your strategy.