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Brand
- Logo
- Colors
- Positioning
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Buying Factors
- Industry Experitise
- Approach / Methodology
- Price
- Breadth Of Offerings
- No Committment
- Money Back Guarantee
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Product Features
- Analytics
- Integrations
- Reporting
- White-Labeling
- Custom Branding
- User Management
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Customer Experience
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- Support
- Training
- Customer Service
- Onboarding Experience
- Onboarding Speed
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Validation
- Client List
- Case Studies
- Credentials
- Reputation ( Word on The Street )
- Review Score
- Affiliations
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Tech
- Scalability
- Security
- Tech Stack Alignment
- Data Ownership
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Model
- Freemium Offering
- Free-Trial
- Subscription
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Marketing
- Search Rank
- Social Presence
- Website Design
- Website Messaging
- Partner Program
- Affiliate Program
- Industry Thought Leader
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Company
- Geographic Reach
- Size of Team
- Years In Business
- Culture
- Talent / Team
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