Define your target audiences with AI in the Frictionless Persona Builder.

The foundation of successful marketing, sales, service & product development is knowing your audience inside and out.

Persona Builder


Make lead generation significantly more effective.

Great marketers and sales teams don't guess.

We're not just empty tools for your to fill out. Frictionless gives you the templates, leverages AI and connects the dots to quickly give you everything you need.

Sales Teams

Know your prospects better than they know themselves.

The best teams act towards common goals.

Having an entire team focused at the same point on the horizon means you get to your destination faster. Get your team working together towards your goals.

Product Teams

Build roadmaps and experiences around your ideal audience.

Give new team members everything they need.

Give your new employees everything to understand your strategy. Target audiences, strategy, playbook, competitors and more.

Driven By Generative AI

Supercharge your strategic planning with artificial intelligence.

Create deep, unbiased target audience personas in minutes.

Instantly rewrite messages in your brand voice.

Generate detail recommendations for your marketing tactics.

Gain new insights into your market leveraging millions of data points.

Free for life features.

Join Frictionless for free to use our tools and read our guides.

Upgrade to leverage our AI, expanded playbook templates, and in-tool training.

There is more to Frictionless than just Personas.  Enjoy all our features including:

  • Strategy Planner
  • Marketing Playbooks
  • Messaging Library & Brand Voice Builder
  • Competitor Comparisons

How Our Persona Builder Works


Start by building your audiences by title and market.


Use our trained AI to generate specific factors about your personas.

Over 18 pre-built fields including buying factors, pains, channels, trends and more.


Share Personas with your team as well as create your own private personas.

Join and get access to tons of content, courses and tools.

  • Free access with premium upgrades.
  • Courses, content & tools.
  • Built for teams.
  • SaaS & tech specific expertise.
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